As one of the few UK agencies specializing in agriculture and associated industries, Agrifocus offers a depth of understanding of these markets. With over 25 years’ experience across the range of industry sectors, we are one of the main suppliers of market research & intelligence to farming, food & other land related industries. See below for more detailed information on how we support clients in agribusiness, farming & food supply:
- Agribusiness
We supply research services to agribusiness & regularly conduct research amongst the full range of farming operations, plus vets, agricultural merchants, agronomists and feed nutritionists. Understanding the thought processes of key influencers, anticipating market trends and maintaining an understanding of customers’ or suppliers’ behaviour is critical to informed decision making. Agrifocus delivers effective market research leading to confident, evidence based business decisions. Typical areas of research include:
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Examples of completed projects
An investigation of the market for precision farming technology in the international broiler industry
Analysis of the market for plastic crop packaging products in UK agriculture
Farmer research investigating potential uptake of incoming post-Brexit, environmental payments
Industry analysis and forecast of the UK livestock feed industry
Multi-country market research for a novel biological fertilizer unit
Analysis of the UK market for ATVs
Research of sourcing practices in the international market for poultry & pig feed ingredients
Industry research supporting the development of a new smart research facility at Leeds University
- Farmers & producers
We supply market research services to businesses and organisations across all farming sectors, ranging from medium sized farm enterprises through to national farm management organisations. Working closely with clients, Agrifocus tailors each project to individual clients’ needs. The market intelligence delivered ensures confident business decision making. Typical areas of research include:
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Examples of completed projects
An investigation of the role of farmer cooperatives in the UK
A survey of customer attitudes to a local farmers market
Market and branding research for a regional farmer owned dairy
Concept testing a unique farmer-designed sheep showering unit
- Food supply chain
We have a wealth of experience in research of different aspects of the food supply chain, delivering bespoke market intelligence to primary producers, manufacturers, processors and providers of supply chain technology.
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Examples of completed projects
Research into quality assurance technology use in the meat and seafood sectors
A survey of customer attitudes to a local farmers market
Market and branding research for a regional farmer owned dairy
Research into the role of livestock auction marts in the supply of UK domestic meat to the market
Research into farmer attitudes to farm animal welfare assurance schemes