15 years experience of variety development, digital agriculture, carbon credit agronomy and project management. Developed the growing guidelines for hybrid barley and several malting barleys, including Propino and SY Venture. Worked with Sony on their first venture into digital agriculture with a drone scouting solution, mapped out the grower journey for them and identified customer pain points that the solution could solve. Project managed a Sunflower Solution for Ukraine and Russia that generated incremental sales of $4 million in seeds and crop protection. Currently responsible for leading the agronomic value proposal for a carbon credit solution in Europe.
Expertise in developing and launching new seed varieties, digital agronomy solutions and carbon farming practices, combined with crop nutrition advice development.