septoria

Integrated Pest Management highlights the growth of a healthy crop with the least possible disruption to agro-ecosystems and encourages natural pest control mechanisms.

IPM is one of the tools for low-pesticide-input pest management, and IPM must now be implemented by all professional agchem users.

  • IPM involves an combined approach to the prevention and suppression of organisms damaging to plants through the use of all available information, tools and methods
  • The aim of IPM is to keep the use of pesticides and other forms of intervention only to levels that are economically and ecologically justified and which reduce or minimise risk to human health and the environment.

Integrated pest management involves the careful consideration of all available plant protection methods and subsequent integration of appropriate measures that discourage the development of populations of harmful organisms and keep the use of plant protection products and other forms of intervention to levels that are economically and ecologically justified and reduce or minimise risks to human health and the environment.

'Integrated pest management' highlights the growth of a healthy crop with the least possible disruption to agro-ecosystems and encourages natural pest control mechanisms.

Related Links

IPM - European Commission Food Safety

Prevent, Detect and Control Approach to IPM - AHDB

See information from the Voluntary Initiative.

Related Organisations

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Topic Comments

Discussion

Can IPM really lead to significant reductions in pesticide use whilst maintaining crop profitability?

1

Hi Jim

I think at there best they can do both, or even improve profitability. IPM includes decision support systems. Where these can assist agronomists and growers to more accurately highlight pesticide requirements, they may reduce overall pesticide usage, with no negative effect on yield, improving profitability.    

2

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Practical sustainable farming regardless of labels.

An EU-wide network to support and promote solutions for alternative weed control.  

The British Society for Plant Pathology (BSPP) was founded in 1981 for the study and advancement of plant pathology.

IPM NET is a new initiative which aims to improve the practical understanding and application of integrated pest management (for pests, weeds and diseases) for farmers,  and inform policy design promoting IPM strategies. 

Pollen beetles (Meligethes aeneus) are prevalent during Spring and Summer months and are a significant pest of European oilseed rape.  

A weed can have many definitions, one being, any plant growing in a place it is not wanted. This topic focuses mainly on weeds affecting agriculture. Generally weeds are classified into two groups: grass-weeds (e.g Black-grass, Italian ryegrass, Bromes) and broad-leaved weeds (e.g Mayweed, Chickweed, Poppy, Cleavers). 

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Help us develop a smart app for the management of wheat pests

BASIS is a charitable organisation committed to independently raising professional standards across the land management and food production sectors, by supporting people and businesses with our industry leading qualifications, professional memberships and auditing schemes.

Industry Leading Agronomists.  With many farming clients, representing over one million hectares, Hutchinsons are a leading agricultural and horticultural input advice and supply company.

Derived from natural materials such as animals, plants, bacteria and certain minerals. Designed to affect only one target pest and often decompose quickly. 

The IPM-Net Knowledge Exchange Network recently held a kick-off meeting at Nottingham Trent University Brackenhurst Campus.     The IPM NET Kick-off brought together a mixture of farmers, advisors, scientists and industry representatives to talk about the opportunities and challenges of developing an IPM knowledge exchange network.

As the UK's centre of excellence for peas and beans, the PGRO has a long and highly valued track record of providing authoritative, up to date information and project work based on solid, reliable research.

Diseases infect susceptible plant hosts, where environmental conditions favor disease development. Infected crops achieve lower yields and the quality of the produce can also be affected.

ADAS scientists help evidence and guide crop disease management by chemical, genetic and biological approaches. Our expertise covers all areas of disease management on the major crops. We lead multi-organisation collaborative research into disease management and preventation, as well as provide strategic consultancy.  

Crop protection refers to practices and measures employed in agriculture to safeguard crops from both biotic (pests, diseases and weeds) and abiotic (environmental factors) stresses. They key goal of crop production is to maintain crop productivity, health and quality whilst minimising yield losses.

The Peach-Potato Aphid (PPA) known as Mysus persicae is known to feed on a wide range of plants including several grown as crops.  They are known to transmit viruses to crop plants including Turnips Yellow Virus (TuYV) which can lead to yield reductions in oilseed rape.

Sitobion avenae and Rhopalosiphum padi, otherwise known as the grain aphid and bird cherry-oat aphid, are the two main species of cereal aphids.

Bruchus rufimanus is a widespread pest of beans. Adults are 3.5 - 4.5 mm long, squat shaped, black or dark-bown with small grey flecks

Orange wheat blossom midge can seriously damage yield and quality of susceptible wheat varieties but it depends on whether the egg-laying adult females emerge at the time when the wheat is at the at risk growth stage. Adults are small (1.5-2.5 mm long) and are a very distinctive bright orange colour.

Organic is a system of farming and food production. Organic farmers aim to produce high-quality food, using methods that benefit our whole food system, from people to planet, plant health to animal welfare.

Slugs can be a problem for many crops and cause injury to crop plants through direct feeding. 

The Potato Cyst Nematode damages the roots causing poor growth, wilting during periods of water stress and early senescence.

The pea and bean weevil adults cause characteristic leaf notching around the leaf margins. The larvae can cause significant damage to the nitrogen-fixing root nodules. 

Rapid crop disease detection. SwiftDetect can reveal the level of disease in your crop even in the latent period, with results in 1 business day.

The Diamondback moths (Plutella xylostella) are migrant moths with caterpillars that can defoliate brassicas.  Adult moths are about 6 mm long. They are brownish and have three light brown to white triangular marks on the trailing edge of each forewing. When the adults are at rest, the triangular marks on the forewings meet to form diamond shapes.

A new Field Lab from Innovative Farmers investigating how farmers can better harness the power of flowers to fight pests.

Leading arable event The CropTec Show is returning to the East of England Showground in Peterborough on November 23 and 24. Now in its 10th year, the event will deliver the well-loved CropTec formula combining industry-leading exhibitors, the latest machinery and technology, networking and discussion opportunities as well as valuable updates on developments across the arable sector.    Tickets are free and available now by registering at www.croptecshow.com.

This guidance provides instructions on how to gather IPMNET in-field observation data. By collecting observations in a consistent way, you will be able to make meaningful comparisons within and between fields across the IPM network.   Download the guidance at the bottom of this page to find out more!                          Please click here to share pest and disease information about your field(s).

This Open Access chapter describes the current status of IWM for grasslands. Its focus is on mana

Scientific paper in GCB Bioenergy 2021 by Patricia Ortega- Ramos, Duncan Coston,  Gaëtan Sei

ADAS, SRUC and the NFU are looking for farmers and growers to help guide the development of a new

Share information, knowledge, resources and experience on how we can improve crop perfomance (yield, quality and profitability) whilst reducing reliance on input, reducing impacts and improving environmental performance.

Integrated farming is a type of farming that aims to maximize the efficiency and productivity of the farm by integrating different types of crops and animals into a single system.

The IPM Decisions project will create an online platform that is easy to use for the monitoring and management of pests. Access the platform now at https://platform.ipmdecisions.net/  

Invertebrate pests cause problems in agriculture when the level of injury they cause reaches a point where the crop yield is significantly reduced.   

Cereal diseases affecting wheat, barley, oats, rye, triticale and maize can be caused by a variety of factors, including fungal, bacterial or viral infections, pests and insects, and environmental stress.

We are CHAP, one of four UK Agri-Tech Innovation Centres. We bring together scientists, farmers, advisors and pioneers to advance crop productivity and yield around the world.

Syngenta UK is a leading agribusiness committed to sustainable agriculture through innovative research and technology.

The Cabbage Stem Flea Beetle (CSFB)  Psylliodes chrysocephala is a key pest on OSR in the UK and across the EU. They are specialist herbivores of plants in the crucifer's family.

The Voluntary Initiative is an industry led programme to promote the responsible use of plant protection products (PPP's) through schemes, tools and messages advocating an IPM-based approach to sustainable agriculture.

Herbicide resistance is the inherited ability of a weed to survive a rate of herbicide which would be lethal to a member of the normal population. It can develop over time based on repeated selection pressure imposed on the weed. This selection pressure changes the population from susceptible to resistant. Herbicide resistance is becoming an increasing problem in UK agriculture, in both grass weeds and broad-leaf weeds. See also the general topic on herbicides.

This Innovative Farmers Field Lab investigated defoliation as a control for cabbage stem flea beetle (CSFB) larval populations in oilseed rape. It worked with eight farmers to look at the potential for controlling cabbage stem flea beetle by mowing and grazing OSR crops

Insecticides are a type of agrochemical used to kill, harm or deter insects that either directly infect cultivated plants/animals or that are carriers of disease. In agricultural settings, insecticides may be used in both arable and livestock husbandry situations. The classification of insecticides can occur in various ways: via their biochemical mode of action, their mode of penetration or on the basis of their chemistry. They can also come in various formulations and delivery-systems such as sprays, gels or baits.

An EU-Wide Farm Network Demonstrating and promoting cost-effective IPM Strategies.

Brome grasses are becoming an increasing problem in arable cropping systems.

Black-grass (Alopecurus myosuroides) is a major weed in winter sown cereals.

Be part of the solution.

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The Wheat Bulb Flu (Delia coarctata) is a small fly - the larvae (grubs) burrow in stems and cause tillers to die (dead-heart damage symptoms).

Compost tea is water in which compost has been steeped under either aerobic or anaerobic conditions.  Controversially, it is claimed to have beneficial effects when sprayed on crops, including enhanced growth and reduced pest and disease injury. 

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The application of agrochemicals by modern crop sprayers involves sophisticated technologies applied by skilled operators.

Light leaf spot (LLS) is a disease of oilseed rape and some vegetable brassicas, caused by the fungus, Pyrenopeziza brassicae. This major foliar pathogen is notoriously difficult to identify with an airborne polycyclic lifecycle – capable of several infection cycles a season, making it hard to control as reinfection is constantly occurring. Severity can be suppressed through monitoring, cultural controls, and targeted fungicide applications.

Oilseed rape diseases can be caused by a variety of factors, including fungal, bacterial or viral infections, pests and insects, and environmental stress.

App and website dedicated to pest, disease & weed identification and management.

Strategic BBSRC & NERC programme with CEH & Rothamsted  - Achieving Sustainable Agricultural Systems,

Enviresearch exists to provide the best regulatory and risk assessment service in Europe for the global chemical industry.

Online guide to identifying arable weeds from ADAS, AHDB and BASF

Guide published by BASF and AHDB, written with ADAS & Rothamsted, providing a complete reference book for cereal diseases. 

This section is focused on the predators and parasitoids of key crop pests.

The encyclopedia of oilseed rape diseases is a guide that was created by ADAS and BASF to help growers identify and understand diseases of OSR. As well as highlight emerging threats such as Verticillium wilt and raise awareness of other economically damaging diseases. 

Now in its 10th year, the CropTec show combines industry-leading exhibitors, the latest machinery and technology, networking and discussion opportunities as well as valuable updates on developments across the arable sector.    Tickets are free and available now by registering at www.croptecshow.com.

Live webinar on IPM in Agriculture on 10th November 2022

TALISMAN and SCARAB were long-term projects developed to follow on from issues raised in the Boxworth project. TALISMAN focused on the economic issues of reducing pesticide and fertiliser use, whilst SCARAB examined the ecological side-effects of pesticides.

AHDB Guide from 2021 incorporating WRAG guidelines. Weed control is vital for high yields of good-quality crops and to prevent the spread of pests and diseases, e.g. ergot. Yet with fewer active ingredients, a need to protect water and manage herbicide resistance, the weed challenge must be managed across the rotation.

At ADAS Boxworth, a range of Horticultural trials take place both on-site and on growers/farmers' land in order to provide unbiased scientific advice to growers and farmers aroud the UK.

This Open Access chapter describes the current status of IWM for grasslands. Its focus is on management practices available to influence transitions in a weed’s life cycle: from the soil seed bank to seedling establishment, from the seedling stage to the mature plant, and from the mature plant to the soil seed bank.

This chapter covers the definition of biostimulants, brief summary of various categories, and how they are used for promoting plant growth, building soil structure, imparting stress tolerance, and contribute to pest and disease suppression. Strategies for using biostimulants as a part of IPM and some challenges and future opportunities were also discussed.

AHDB Project PR623 - Integrated pest management of cabbage stem flea beetle in oilseed

The AHDB Recommended List is part of the fabric of arable farming and is the engine drivi

Leaf disease may have been the least of oilseed rape growers’ problems recently but remain a pote

Booklet by LEAF on introducing and applying IPM. See summary on 

Talk by Alastair Leake at IFS Agronomic Conference 2021. Farming systems employ differe

Phoma stem canker is a damaging disease of oilseed rape (Brassica napus) that causes annual yield

In February 2018, ADAS, AHDB and Defra launched the Grass and herbal leys farm network. The network is a partnership between farmers, researchers and industry and provides a platform to investigate the long term impacts of leys in rotations, such as: Quantifying changes in soil organic matter and soil health from introducing temporary grass/herbal leys across a range of soil types and rainfall areas. Quantifying subsequent changes to soil organic matter and soil health following the destruction of the temporary grass/herbal leys and return to arable production. Investigating the effectiveness of grass/herbal leys in controlling blackgrass in ‘problem’ fields.

We aim to provide sugar beet growers and wider industry with the resources required to grow a healthy and profitable sugar beet crop in the UK.

The Weed Resistance Action Group (WRAG) produces guidance on pesticide resistance issues. Hosted by AHDB, this information can be used to help protect crops and the long-term efficacy of herbicides.

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Agrochemicals are chemical products used for agricultural purposes. Although agrochemicals have high input costs, they are widely used in the farming industry for their beneficial effects on crop yields and quality and associated reduced labour costs. Together with advances in agricultural machinery and infrastructure, the use of agrochemicals played a large role in the Green Revolution. This was a period in the 21st century in which the spread of various agricultural technologies led to greatly increased yields and production globally. However, a number of concerns around agrochemicals exist including negative effects on human health and the environment and the development of pest populations that are becoming resistant to them. A major challenge of modern agriculture is to try and reduce reliance on agrochemicals whilst continuing to increase yields and feed a growing global population.

A group of farmers is investigating with Harper Adams University how trap crops such as sticky and African nightshade can be used as a biological management practice.

AHDB Guide published in 2018.

Warwick Crop Centre is a national centre of excellence for research on fresh produce. We provide post-graduate training and specialise in research projects promoting sustainable agriculture, horticulture and food security.

AHDB webpage highlighting the national network of aphid suction traps and yellow water traps run by Rothamsted Insect Survey, supported by BBSRC. Delivering regional information on aphid species and numbers, this monitoring resource can help guide insecticide treatment decisions.

Crop modelling is a useful tool in agriculture to improve our understanding how a crop grows in interaction with all external factors, including environmental interactions and the crop management practices in place. The idea is that by modelling cropping system factors as a mathematical representation, and incorporating real past data to 'calibrate' the model,  you can then simulate various scenarios and predict the impacts of certain changes on crop growth. One example of this would be a simulation of predicted environmental conditions under various climate scenarios to predict the impacts of climate change on crop growth and yields. Whilst models are oversimplifications of reality and can never capture all the complexity of agricultural systems, modelling has been a vital tool underpinning key agricultural developments and models are constantly being developed to be more dynamic, complex and sensitive. One particular application of modelling is in weed control. This page highlights the application of modelling in weed management and introduces a case study of a weed model from a DEFRA report.       

The IPM Innovative Cycle involves inputs from four distinct yet interconnected sectors: Farmers/Agronomists, Academic Researchers, Industrial Researchers and Regulators. However practical experience suggests that there are unfortunate disconnects between these parts of cycle.  This event we will bring together participants from across the Innovation Cycle, each of whom are working towards the ultimate aim of developing novel modes of plant protection.

Create IPM plans for your farm

Insect pollinators are crucial for UK agriculture, enabling vital crop pollination for increased yields and quality. Crops like apples, pears, and oilseed rape rely on bees, butterflies, and more. With billions in economic contribution, conserving these pollinators through habitat preservation and reduced pesticides is essential for sustained agricultural success and biodiversity.

As grass-weed herbicide options in oats are limited, it is especially important to use integrated pest management (IPM). Organic systems, with their focus on cultural control – use of rotation, stale seedbeds and mechanical weeding – provide valuable lessons for control in conventional crops.

The bruchid beetle (also known as bean seed beetle or broad bean weevil) damages the seeds of field bean and its larvae can lead to crop rejection in broad beans.

Integrated Pest Management: Supporting tools and evidence-based learning

Pea and bean weevil (also called pea leaf weevil) is a particular risk to spring-sown peas and beans.

A discussion on how to make silvo-horticultual agroforestry work

Natural enemies, such as parasitoid species, are an important element in managing crop pests.

Holistic IPM: Reducing Pesticide Use  

We are establishing a network of farms to share knowledge and data on the application and impact of IPM strategies with the aim to better understand the effectiveness of IPM approaches on farm yield and profitability, and support sustainable, productive systems with no pesticide inputs wasted. We’ve had some initial funding from Defra to design the network, and now we are moving into a pilot phase.   

Wikifarmer and Promote Pollinators have gathered 5 experts from around the world as well as top institutions, to present the importance of pollinators and Integrated Pest Management at the farm level.

Using the predatory mite Typhlodromus pyri can be a successful biological control solution for these sucking pests.

Pea moth is one of the most damaging pea pests in this country and in Europe.

Wireworms are the larval stage of click beetles.

Based on RL data and parental diversity information, use the variety blend tool to select three-way or four-way mixes for on-farm testing.

Choosing practical and impactful integrated pest management (IPM) approaches and tools is essential. However, putting IPM research into practice in a commercial farm situation can be challenging.

Creating Connections to Advance Integrated Pest Management We are establishing a network of farms to share knowledge and data on the application and impact of IPM strategies with the aim to better understand the effectiveness of IPM approaches on farm yield and profitability, and support sustainable, productive systems with no pesticide inputs wasted. We’ve had some initial funding from Defra to design the network, and now we are moving into a pilot phase. 

This guidance documents provides advice on IPM measures for pulses insect pests and diseases.

Choosing practical and impactful integrated pest management (IPM) approaches and tools is essential. However, putting IPM research into practice in a commercial farm situation can be challenging.

The encyclopaedia provides at-a-glance information on the pests and natural enemies associated with cropping systems.

Help us to understand attitudes towards SFI schemes and IPM uptake by completing this survey. Anyone completing the survey is entitled to claim a £10 voucher.

Docks are perennial weeds that compete with forages of nutritional importance for livestock production.

Agroforestry systems, where productive trees are integrated into agricultural land, can deliver benefits to biodiversity, natural pest control, and pollination.

Biofumigation involves incorporating brassicaceous cover crops into the soil.

Healthy soils are important for the future of crop production in Europe and healthy crop rotations are a pre-requisite to maintain, improve or restore soil health. Nematodes and soil-borne pathogens are causing a threat to soil health. The decision support tools developed by the EU thematic network Best4Soil help the sustainable control of these threats.

The IPMWORKS e-learning modules have been prepared based on successful experiences within the project network, including technical aspects of IPM strategies, farm performance or co-innovation and method for farm hub coaching, targeting both farmers and advisers.

"An essential guide offering practical tips and approaches for farmers to adopt as they look for better and more sustainable ways to protect their crops."

A series of case study booklets compiled through the IPM Works project.

This manual provides an in-depth review of the applications of crop rotation-including improving soil quality and health, and managing pests, diseases, and weeds.

In February 2024, the European Commission announced the withdrawal of the proposed Sustainable Use Regulation (SUR). This had detailed the goal to reduce the use of and risk derived from chemical pesticides by 50% by 2030, to which many EU funded projects are already contributing.  Despite the withdrawal of the SUR, ambitions to avoid and/or minimise applications of pesticides, and support alternative approaches as part of holistic integrated pest management (IPM) strategies remain valid.  This online symposium will highlight the role played by collaborative Green Deal projects in the effort to reduce the use and risk of chemical pesticides, and to showcase recent research and impact achieved across Europe. The symposium will bring together farmers, advisors, researchers and policy-makers to find common ground and consider policy recommendations for the future of Sustainable Use of Pesticides in Europe.   Date    28 June 2024 Time    09:00 - 12:00 UK time ONLINE - registration required to receive link to join. 

The introduction of natural enemies (biological controls) has become a common method for dealing with certain pests.

These documents are designed for use by growers and agronomists in Europe to inform them on smart technologies and methodologies available to them for Integrated Pest Management (IPM) solutions in open-field and greenhouse systems.

Biodiverse farming; making agro-ecology work for farmers, public and animal health and the environment

Integrated Pest Management (IPM) is a holistic whole-farm approach to help mitigate the likelihood of pest, weed and disease pressure in a farming system. (Agricology)

Our guidance covers major and minor diseases that affect wheat, barley, oats, rye and triticale. (AHDB)

Dr Mark Ramsden (ADAS) talks about the EU IPM Decisions and IPMWORKS projects, which together are supporting reduction of pesticide use across Europe

Because variables such as temperature and humidity have a profound effect on the activity of crop pests, diseases and natural enemies, the ability to monitor environmental conditions within a crop has always been important for crop protection.

This 16-page bulletin helps producers—and the educators who work with them—use ecological principles to design farm-wide approaches to control pests.

This webinar, part of an EU project, Liveseeding working on organic seed use and quality, and delivered by Bingenheimer Saatgut AG aims to explain the procedure, effects and efficiency of hot water treatments, critical points to avoid damaging seed, and equipment needed for treating seed on small and larger scales.

Join us for our drop in-webinar Tuesday 2nd July 15:00-15:30 for a Q&A on in-field assessments, gathering representative samples for pest and disease analysis and to find out more about IPM NET. Register here

 ‘Management to Promote Flowering Understoreys Benefits Natural Enemy Diversity, Aphid Suppression and Income in an Agroforestry System,’

Pre-registration sign up: https://forms.office.com/e/D3gRpBrpFg BASIS and NRoSO points have been applied for.  

The 6th Symposium of Potato Cyst Nematode Management will cover many aspects, including international distribution, genetic diversity, sampling and decision making, population dynamics, diagnostics, integrated management, biology and application of resistance, use of effectors, rotational control, chemical control, biological control and novel control methods such as RNAi and biofumigation.

The Fungicide Resistance Action Group (FRAG) produces guidance on pesticide resistance issues. Hosted by AHDB, this information can be used to help protect crops and the long-term efficacy of fungicides.

Learn about organic fruit production with this podcast

Explore pest and disease data and information collected over 50 years with the Defra Pest & Disease Survey website.

FAO guide from 2006 taking a global perspective on nutrient management. Preface:

Published in 1999, this report forms part of the work associated with the Integrated Farming systems (IFS) project (1992-1998). The aim of the study was to determine whether there is any difference between the riskiness of IFS and conventional systems in terms of spring spraying opportunities and its effects on production and the environment.. Herbicides were chosen as the 'role model'. The study looks at spraying opportunities and requirements at IFS sites (Hampshire, Cambridgeshire x 2, Herefordshire, Yorkshire and Midlothian. It seeks to apply the rotations to 2 different sized farms of 200 and 350 hectares and finally looks at the risk implications of each situation.  

This chapter covers the definition of biostimulants, brief summary of various categories, and how

Lots of people are claiming that better crop nutrition can improve plant resilience and allow red

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The secure URL (HTTPS) of an image which should represent the content. The image must be at least 200 x 200 pixels in size; 600 x 316 pixels is a recommended minimum size, and for best results use an image least 1200 x 630 pixels in size. Supports PNG, JPEG and GIF formats. Multiple values may be used, separated by a comma. Note: Tokens that return multiple values will be handled automatically. This will be able to extract the URL from an image field if the field is configured properly. Any URLs which start with "http://" will be converted to "https://".
The type of image referenced above. Should be either 'image/gif' for a GIF image, 'image/jpeg' for a JPG/JPEG image, or 'image/png' for a PNG image. Note: there should be one value for each image, and having more than there are images may cause problems.
The date this content was last modified, with an optional time value. Needs to be in ISO 8601 format. Can be the same as the 'Article modification date' tag.
The date this content was last modified, with an optional time value. Needs to be in ISO 8601 format.
The date this content will expire, with an optional time value. Needs to be in ISO 8601 format.

A set of meta tags specially for controlling the summaries displayed when content is shared on Twitter.

Notes:
  • no other fields are required for a Summary card
  • Photo card requires the 'image' field
  • Media player card requires the 'title', 'description', 'media player URL', 'media player width', 'media player height' and 'image' fields,
  • Summary Card with Large Image card requires the 'Summary' field and the 'image' field,
  • Gallery Card requires all the 'Gallery Image' fields,
  • App Card requires the 'iPhone app ID' field, the 'iPad app ID' field and the 'Google Play app ID' field,
  • Product Card requires the 'description' field, the 'image' field, the 'Label 1' field, the 'Data 1' field, the 'Label 2' field and the 'Data 2' field.
A description that concisely summarizes the content of the page, as appropriate for presentation within a Tweet. Do not re-use the title text as the description, or use this field to describe the general services provided by the website. The string will be truncated, by Twitter, at the word to 200 characters.
By default Twitter tracks visitors when a tweet is embedded on a page using the official APIs. Setting this to 'on' will stop Twitter from tracking visitors.
The URL to a unique image representing the content of the page. Do not use a generic image such as your website logo, author photo, or other image that spans multiple pages. Images larger than 120x120px will be resized and cropped square based on longest dimension. Images smaller than 60x60px will not be shown. If the 'type' is set to Photo then the image must be at least 280x150px. This will be able to extract the URL from an image field if the field is configured properly.
The MIME type for the media contained in the stream URL, as defined by RFC 4337.